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Privacy Policy

Thevaluefactory SL, having its registered office in Barcelona, Avenida Francesc Cambó 21, 5º piso - 08003 VAT No. ESB66175910 and Fiscal Code No. B66175910 (hereinafter, “Controller”), manager of the website backpack-ofdesires.com (hereinafter, the “Website”), its capacity as data controller in relation to personal data pertaining to the users using the Website (hereinafter, the “Users”) hereby provides the privacy policy pursuant to art. 13 of the Regulation EU 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter, “Regulation” or “Applicable Law.

The Controller takes the outmost account to the privacy rights and to the protection of its Users’ personal data. For any information in relation to this privacy policy at any time whatsoever, the Users may contact the Controller using the following modalities: • Sending a registered letter to the registered office of the Controller Thevaluefactpry SL, Barcelona, Avenida Francesc Cambó 21, 5º piso - 08003 • Sending an email to contact@thevaluefactory.es

The Controller did not appoint a Data Protection Officer (DPO), because the Controller is not subject to the mandatory obligation to appoint it pursuant to art. 37 of the Regulation.”.

1. Purposes of data processing

The Users’ personal data will be processed by the Controller lawfully pursuant to art. 6 of the Regulation for the following processing purposes:

a) contractual obligations and service’s supply, in order to consent to the User the use of the Website or to give execution to the request of the User to receive advertising and promotional communications (receiving advertising material, direct sale, commercial communication) or to being contacted by the Controller, by means electronic mail, for proposals relating to products and/or services offered by the Controller and/or third parties companies, for offers, promotions and commercial opportunities. Without prejudice to what is stipulated elsewhere, under no circumstances the Controller will make the personal data accessible to other Users and/or third parties.

b) accounting-administrative purposes, or in order to carry out organisational, administrative, financial and accounting activities, as internal organisational activities and activities aimed at fulfilling contractual and precontractual obligations;

c) legal obligations, or in order to fulfil obligations provided by the law or the European laws and regulations.
Providing the personal data for the processing purposes specified above is optional but necessary, since failing to provide the same imply the impossibility for the User to take advantage of the services offered by the Controller through the Website.

The User may revoke the consent given at any time whatsoever upon request to the Controller following the methods specified under the following paragraph 4. The User may also easily oppose to the sending of further marketing communications (by e-mail) also clicking on the specific revocation link for revoking the consent, which is included in each marketing e-mail

The Controller hereby informs that, following the exercise of the right to object to the sending of marketing communications, it could be possible due to technical issues (i.e. sending list already completed a little before the receipt by the Controller of the objection request) the relevant User continues receiving further marketing messages. In the event that the User continues receiving marketing messages once elapsed 24 hours from the exercise of the objection right, please flag such issue to the Controller, using the contacts specified under the following paragraph 4. 2. Processing methods and data retention

The Controller will carry out the processing of Users’ personal data by manual and IT instruments, applying logics strictly connected to the purposes and, in any case, so that the safety and confidentiality of the relevant data is guaranteed.

Users’ personal data will be retained for the time strictly necessary to carry out the relevant purposes described in the previous paragraph 1, and in any case for the time necessary for the protection of the civil interests of the Users and of the Controller.

3. Data disclosure and dissemination

Controller’s employees and/or workers appointed to manage personal data may become aware of any Users’ personal data. Such subjects, who are formally appointed by the Controller as persons in charge for the processing, will process the relevant User’s data exclusively for the purposes specified under this policy and in compliance with the provisions of the Applicable Law.

Furthermore, third parties which may process personal data for the account of the Controller may become aware of any Users’ personal data in their capacity as “external data processor”, such as, including, but not limited to, providers entrusted with the sending of marketing e-mails for the account of the Controller, outsourcing or cloud computing services providers, professionals and advisors.

External data processors are as well, sendig platforms :
• Ketchup Adv S.p.A. Sede legale: Piazza Borromeo 14 20123 Milano
• FREEMEDIA INTERNET, S.L. C/ Filá Cordón no 36, Pol. Indl Cotes Altes, 03804
Alcoy, Alicante, España
• EMAIL NEXT GEN SL - BALMES 200 Barcelona 08006 Spain
• Inis - INIS Sp. z o.o. Raciborska 35a 44-200 Rybnik Poland
• MailKitchen 79 Rue François Mermet 69160 Tassin-la-Demi-Lune France
• M6 WEB 89 AVENUE CHARLES DE GAULLE - 92575 - NEUILLY-SUR-SEINE CEDEX France
• Mapp Digital Italy SRL - Via Pietro Orseolo 12 20144 Milan Italy

List management :

  • Addict Dating, S.L., Calle Conserga 329, Barcelona, 8037, Spain
  • ADVHUB SRLS, III Traversa Via Galatina n.7, Santa Maria Capua Vetere (CE), 81055, Italy
  • Vertigo Media, S.L, Calle de Ecuador 75 - Entreplanta, Barcelona, 8029, Spain
  • Demalia S.L., CARRER DE CONSTITUCION  98, BARCELONA, 8014, Spain
  • Karma Response S.L., Calle d'Escipio 6 - Atico A, Barcelona, 8023, Spain
  • KetchupAdv SpA, PIAZZA BORROMEO 14, MILAN, Italy
  • Leadsolution International Digital SL, Av. Cortes Valencianas, Valencia, Spain
  • Leadiance S.L., Avenida Diagonal, 440, Barcelona, 8037, Spain
  • LeadR Spolka Z.o.o., Budynek Focus wejście, Warszawa, 00-609, POLAND
  • Natexo Spain SL, Calle Corcega 329, Of 8, Barcelona, 8037, Spain
  • Shakeupmarket S.L., Carrer Torrent de l ‘olla 186, Ent1, Barcelona, 8012, Spain
  • S.A.R.L. Taz Media, 233 rue de la Croix Nivert, Paris, 75015, France
  • Mediazur SARL, Rue Pape Jean 23, 4, Nice, France
  • Kontiki Media Limited ,7, Muberry Close, London, E48BS, UK
  • We Love Data sp. z o.o. - ul. Krucza 50- 00 025 Warszawa NIP: 679 287 27 98
  • Inboxed N.V. - Willemstad, Curacao (Antilles)
Users have the right to obtain a list of the data processor (if any) appointed by the Controller upon a specific request to be made to the Controller following the modalities specified under the following paragraph 4.

4. Data subjects’ rights

Users may exercise the rights granted to them by the Applicable Law, contacting the Controller with the following modalities:
• Sending a registered letter to the registered office of the Controller Thevaluefactpry SL, Barcelona, Avenida Francesc Cambó 21, 5º piso - 08003
• Sending an email to contact@thevaluefactory.es

Pursuant to the Applicable Law, the Controller hereby informs that any Users has the right to obtain the indication of (i) the source of the personal data; (ii) the purposes and methods of the processing; (iii) the logic applied to the processing, if the latter is carried out with the help of electronic means; (iv) the identification data concerning data controller and data processors; (v) the entities or categories of entity to whom or which the personal data may be communicated and who or which may get to know said data in their capacity as designated data processor(s) or person(s) in charge of the processing.


Furthermore, data subjects have the right to obtain: a) access, updating, rectification or, where interested therein, integration of the data;
b) erasure, anonymization or blocking of data that have been processed unlawfully, including data whose retention is unnecessary for the purposes for which they have been collected or subsequently processed;
c) certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected.

Furthermore, Users have:
a) the right to withdraw the consent at any time, when the processing is based on consent;
b) the right to data portability (if applicable), that is the right to receive all the personal data concerning the User, in a structured, commonly used and machine-readable format; the right to restriction of processing of the personal data; the right to erasure (right to be forgotten).
c)the right to object:
i) in whole or in part, on legitimate grounds, to the processing of personal data concerning him/her, even though they are relevant to the purpose of the collection;
ii) in whole or in part, to the processing of personal data concerning him/her, where it is carried out for the purpose of sending advertising materials or direct selling or else for the performance of market or commercial communication surveys;
iii) if personal data are processed for direct marketing purposes, to object at any time to the processing for such marketing, which includes profiling to the extent that is related to such direct marketing.
d) the right to lodge a complaint with a supervisory authority (in the Member State of hir or her habitual residence, place of work or place of the alleged infringement) if the User considers that the processing of personal data relating to him/her infringes the Regulation.

The Controller is not responsible for updating all links that can be viewed in this Privacy Policy, therefore whenever a link is not functional and/or updated, Users acknowledge and accept that they must always refer to the document and/or section of the websites referred to such link.

© Thevaluefactory S.L. 2019, CIF B66175910. Registered in the Commercial Register of Barcelona: Volume 44068, Folio 1, Page B 446275